The very first step...quite always.
A good communication project is one of the most powerful instruments you can count on. It exalts the features of: products, services, concepts etc. and besides it often substitutse the "speech".
Communication is often considered, in B2B, a secondary factor, because of several reasons, but we'd better consider all the benefits that your business can earn thanks to communication.
Communication, sometimes, is compared to an unuseful poetry. This is a wrong interpretation.
Most of the famous brands, are now well-known thanks to communication campaigns developed in the years. ADV campaigns are an important part of the history of those companies..
What about the musical jingles of the spots or the advertising slogans? Can you remember any?
Perhaps, a part of them are really "old".
To understand the real benefits of a good communication planning, it's enough to pay attention to your surroundings.
Of course, "the slogan which gave fame to a detergent" would not be as effective with a "machine part".
But communication means a set of languages able to work in different ways, whose strenght is flexibly : finding a situation, understanding the environment and talking to the audience in their own language.
Our approach, in the communciation field just like in the others, is always the same: Orientation to the final customer.
Considerations about this website
In more than 13 hardworking years we developed hundreds of various and different projects.
Our customers (at the moment 250 all over the world) needs are the centre of our everyday work.
We started with the graphics, and then improved our Know-How in different sectors, according to the market and companies needs.
The internet made an important change in our agency, ann now we are pragmated and oriented to concrete solutions (for example the development of a management software or a online orders management software related to the company database aren't the tipical skill of a communication agency, are they?).
And what about this website?
This website is our gift, to remember our dreams, where we started from and where we are going to. To remember our origins and who we are, to play again with colours and to experiment, because experiments are essential for our personality and for our way of working.