Main activities for online marketing
Online brand awareness
SEO (Search engine optimization)
SEM (Search Engine Marketing)
Online marketing strategy
The basic concept of the information diffusion within the Internet is this: creating your own space, publishing the information, allow users to access them.
The very first step, the part immediately associated with a website is undoubtedly the indexing in search engine (Google, Yahoo!, Bing, etc...).
Being present in the most popular engine is now tangible value for the company. it's not just a matter of presence: having earned in the time high positions means being approved by the users.
But creating a good relationship between search engines and your site is not easy. There are many factors playing an important role in this process: at first you must have a good site, well designed and implemented with the right technologies, but it's not enough: it's necessary examining the situation from other points of view, the user's one, for example, and in addition it's necessary working on the information, their exposure, etc.
Probably you heard about SEO or SEM. These are the two acronyms used to name the most commonly used tools for online marketing.
In reality, understanding how they work or what are the possibilities sits quite complicate, but for now just consoder that there are different solutions and that of course we are at your disposal to show you the best solution.
Campagne Pay per Click, Per per View, Pay to be there!
The pay-per-click campaigns (PPC) or pay-per-view (PPV) are the system most used for online marketing. The most popular program in this area is undoubtedly Google AdWords.
Although the approach to these tools can be difficult to understand, they offer almost endless possibilities. In fact can be created campaigns: on specific targets, geo-localized, based on keywords and based on spcified periods; these are just some of the aspects of creating an online campaign, the real possibilities are endless.
The benefits, however, are based not only on the acion but also on the monitoring. The statistical part is essential, both reguarding: the general access to the site, and the real time measurement of the campaign. For example, in a geolocalized promotional campaign, made to decide the scale of future investments both national and international, having the data in a short time can be vital.
We can do endless examples of plannings. But online campaigns do not only offer practical or strategic advantages, they also offer other economic benefits both for the investment and for the objective calculate on ROI.
Please, write us for further information about the PPC and PPV plans we supply.
DEM, banner, newsletter ... say what?
Talking about online promotion and online advertising, we can't help thinking to the most immediate: the advertising banners.
They are the classic advertising we see inside: a general portal, a sector portal, in an association site, in the social media, in the direct marketing,in the blog, anywhere.
We'd better not to underestimate the results of this form of communication, and besides it offers several advantages (compared with publishing offline advertising): direct connection to your web pages, a small space but with a great expression power (through a video for example), and the possibility of granting the user interactivity.
Banners are often part of a DEM , and so they are a part of a set of tools used for multichannel campaign.
Newsletter,Mail List,E-mail Marketing are tools you probably heard of.
For an agency like ours they are somekind of " tools of the trade "and for all our customers they are the kind of instrument to use daily / weekly / mesilate and in some cases annually.
Our CMS manages newsletter and mail list as a common thing.It can be used for several purposes: communications, notices, submission of offers or promotions, event updates and everything can be useful to communicate with your customers/users.
That's online marketing too: a network of mechanisms, situations and messages designed to improve the relationship with your users and the prestige of your business.
Contact us to understand what's the best solution for your business, our expertise can be: "the guidance beacon within this vast and sophisticated universe".