Main activities for social network
Fan page customization
Network sharing informations system
Social advertising campaign
The Social Networks are not just, as is common belief, an online pastime for the youngest users: it has become a fertile ground to implant or promote a business.
Lots of companies are deciding to invest on its own image in the community, and the return is amazing.
The benefits of promotion on Social Networks
The promotion on Social networks is very important for two main reasones: the large number of users to relate to, and the and the possibility of selective promotion on the user.
Concerning the amount of users, just think that the only Facebook currently has nearly 500 million people, real people, potential customers, for whom Facebook is a concrete part of their lives.
For a company, having its own space on Facebook, for example, and a well-designed communication strategy, can afford to consolidate its brand with few effective interventions.
But there's much more: community members are not just numbers. We know all the data that they communicate themselves, so it's possible selecting the type of user to invest on, aiming at the designed target without wasting any resource. This is the real revolution, compared to the generic banner ads on sites and portals.
study countless types of interventions, specialized software, pictures, blogs, external links, in order to interest and attract the largest number of users.
To ensure that a Social Network can become an effective tool for a business, therefore, it's necessary taking care of the online communications of your Company, keeping updated your website, and the dedicated page in the community.
The success of planning, however, is not only bound to the care you put into the management of your space, obviously the community have multiplied, and now you can choose in a wide range of options. The variables to be considered for the choice are many: you may consider the number of users, the purpose social network (some of them are dedicated to business, other ones to art or music, others to interpersonal relationships, etc..). You can choose again according to the geographical area (in the different countries the popularity of each social network changes), or to the age of the users. Obviously the choice is a part of the plannin, and it mustg to be set every time on the basis of current variables and the type of market we point to.
We can therefore conclude that the phenomenon of Social Networking, is having in this period a boom, the dynamics are constantly changing at a rapid pace and it's not easy to plan a Company image in the community. Therefore we recommend, in order not to risk to waste money or, even worse, to spoil the business image, a prudent approach, with an image plannin to be gradually defined on the basis of the results that are taking shape.
Grafikando, with its experience in this sector, is at your disposal to manage these new business opportunities, please contact us for further information.